Adobe’s Find Your Own Filter

Adobe came to us with a promo for a subscription photography plan.
We came back with a point of view. 

Playing off the tension of "filters" becoming the photographer's crutch, Adobe's Find Your Own Filter campaign speaks to the photographer’s intrinsic motivation to make each photo unique to their “eye”, and the tools that bring those to life.

With Photoshop, Lightroom, and a reimagined Bob Ross (aka Rick Croy) this campaign promotes originality and the fine art of photography through print, digital and an old, familiar spin on tutorials. 

Campaign Targeting

We wanted to reach audiences that were both amateur and professional by showcasing different types of adventuring where cameras are encouraged.