Cost Cutters - We Stand for Style

Cost Cutters came to us with a much needed upgrade. The name of the brand was unfortunately reflected in the appearance of the brand, and as a franchise company, the amount of inconsistency across the country was confusing for consumers. That’s why we wrapped the brand in pride, by owning their value proposition as a strength and fundamental asset, and by making “value” look and feel relatable to every single customer. We Stand For Style was the result, using the brand’s two Cs to wrap our customers in that same pride.

Design