Justin’s Live a Little Nutty

Justin’s peanut butter brand is a favorite amongst it’s healthy, active lifestyle consumers. But the brand expanded, delivering new products and categories to the CPG world that needed an audience just as vast; a national audience. 

Live a Little Nutty was the campaign that brought attention to Justin’s new product suite, bringing positivity, sweet goodness and a smirk, all in the tone of it’s originator, Justin. And yes, that’s his voice too.