The problem is that MINI is perceived as offering only compact cars, even though its biggest model—the MINI Countryman—has more space than its Audi and Mercedes competitors. To solve, we made sure to show creative professionals that the MINI Countryman has enough space to pack their passions.

OUR IDEA.
Take our audience on a series of larger-than-life adventures, each shot and entirely captured within a MINI Countryman.

Behind the Scenes

We collaborated with animator Kirsten Lepore of “Hi, Stranger” fame, and Nix+Gerber, an artist duo out of Brooklyn, to create one-of-a-kind films. Both films had to be created and shot entirely within the cargo space of a MINI Countryman.
In addition to creating the 2 compelling hero films, we supplied our creative audience with behind-the-scenes content, a story we knew they’d be interested in.