Nestle Sparkling Water

With the decline of Big Soda, Nestle Sparkling Water found a fruitful opportunity to market their new sparkling products. Unfortunately, so did the rest of the competition like Pepsi, Coca Cola, even the La Croix guys.

To distance Nestle from the congested market we leaned on a real product truth that the others lacked; Real Spring Water. And in a world where transparency is king, it was only natural that we found a common enemy in the world of “fake.” 

Nestle Sparkling Water. Just What’s Refreshingly Real.