Play The Tonight Show
We helped the oldest show in the game change the game forever by creating the first broadcast episode that you could watch in the real world and play in the virtual world at the same time.
A virtual replica of Rockefeller Center and Jimmy’s studio housed games for players while the show built real versions for Jimmy and special guests.
When the show aired, 500,000 new Fallon viewers watched and played along with Jimmy. Then they stayed and played — an exceptional 2.5 million minutes — converting a new audience to a more immersive viewing experience.
