Shaq in your Muscle Milk

Muscle Milk wanted a limited edition Shaq bottle for their Cleveland market. We gave them what they asked for, but added something extra.

Each bottle of "Genuine 33" drives to a site where you can use your webcam to watch augmented reality animations of Shaq comparing himself to fellow C-Town icons: The Rock n' Roll Hall of Fame, The Key Tower, Lake Erie, Cedar Point and Interstate 90.

On the website, users can show their bottle or print an AR code to see Shaq come to life. They can also enter a sweepstakes to win great prizes, like an oil painting of them and Shaq.