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Rachel
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SOL REPUBLIC

To introduce Sol Republic's new wireless speaker, Deck, we highlighted the unique feature called "Heist mode" to differentiate it from the market. Using iconic musicians popular amongst our audience, we brought Deck and its playful feature to life. As for Michael Phelps, he kinda just showed up.

 
 

SOL REPUBLIC Branding

Beyond the constant new product releases, including the Deck wireless speaker and Calvin Harris' new Master Track Studio headphones, SOL REPUBLIC had a huge EDM following. We knew that the brand needed to better establish itself in this underground culture, so we created MUSIC MADE ME DO IT, a campaign that spoke to the innate truth in music; to the primitive variables that made people feel and act differently. And we used some pretty well-known celebs ;)

 
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And in case you didn’t know, the “SOL” in SOL REPUBLIC stands for “Soundtrack of Life”