Uniqlo’s Social Fittings
Uniqlo asked us to think of a fun and engaging way to introduce their brand to its new home in New York City. We wanted to do something different and something social with the modern Japanese brand, so we looked to its confident, tech-savvy persona to develop a thought:
What if we combined American Idol and the Facebook "Like" feature and brought them into a dressing room? We'd have social fittings.
Interactive Storefront
Allows street traffic to interact with a single "tap"
Photobooth Dressing Rooms
These optional rooms let customers connect people to the internet for an instant opinion
Mobile Status Updates
In-store shoppers can track their status while they continue to shop
E-commerce Integration
“Tagged” clothing items allow real people’s outfits and styles to become part of the product page
Print & Wild Postings
Print ads give the campaign a confident and unique tone based on real people’s style.
Wild Postings encourage passerbys to engage and visit the social experience.
Interactive displays
Expanding participation to other NY locations
Digital OOH
People can interact and add their own vote via SMS
Digital & Social
Using real people, we can uniquely target different audiences as well as visitors coming to NYC
