Women’s Pro Soccer

This campaign was created to build excitement and awareness for the 2010 WPS Season. The social media, TV, OOH and online content engages fans to "Defend Your Turf" so when the opposing teams come to their towns, they'll support their home team heroes.

Projections of these 'bad-ass larger then life players' were put up in cities where the initial games were taking place. Fans could tweet/text a message of support that the projected player would interact with, and then receive a text with special ticket offers for their home team games.